Women’s collegiate basketball teams in Multnomah County received $4,418,557 in 2024, a 6.3% hike over the previous year, data from the U.S. Department of Education shows.
Total basketball funding countywide reached $10,308,617, with women’s teams accounting for $4,418,557 of that amount.
Since 2010, average sports expenditures in Multnomah County have climbed 88.1%.
Basketball stands among the most popular collegiate sports in the United States, rivaling football for fan attendance and TV viewership, with events like March Madness drawing millions of spectators each year.
College sports are now in a new era of athlete revenue sharing following a federal settlement that permits direct payments to players for the first time. The settlement also involves the NCAA distributing $2.8 billion in retroactive damages over 10 years to athletes participating from 2016 onward.
Beginning in 2022, state legislation and an updated NCAA policy allowed college athletes to earn income from their names, images and likenesses.
The NCAA drew approximately $900 million from March Madness and related Division I men’s basketball tournament media rights in the 2024 fiscal year, making basketball its top revenue generator.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures | Total Sport Team Expenditures |
|---|---|---|---|
| 2024 | $4,418,557 | 9.3% | $47,724,597 |
| 2023 | $4,156,069 | 8.8% | $47,291,060 |
| 2022 | $4,051,800 | 9.4% | $43,233,575 |
| 2021 | $3,275,686 | 8.9% | $36,866,450 |
| 2020 | $3,446,915 | 9% | $38,400,491 |
Information in this story is sourced from the U.S. Department of Education. Access the source data here.
