Portland Community College in Oregon allocated $79,767 to women’s basketball teams in 2024, which is $637,123 less than the statewide average of $716,890, figures from the U.S. Department of Education show.
This amount represented 16% of all sports-related spending by the college during that year.
Total spending at Portland Community College on athletics has risen 397.3% since 2010.
Basketball remains one of the nation’s top college sports, alongside football, with leading NCAA programs drawing fans and TV viewership rivaling NBA audiences. Major events like March Madness bring in millions of viewers every year.
Student-athlete pay has entered a new era after a recent federal settlement permitted schools to share revenue with players directly for the first time. Under the agreement, the NCAA will also provide $2.8 billion over 10 years to compensate athletes who played from 2016 onward.
By 2022, following extensive legal and legislative action, athletes gained the ability to profit from their names, images and likenesses under state statutes and NCAA policy shifts.
The NCAA reported about $900 million in revenue from March Madness and related Division I men’s basketball television rights in fiscal year 2024, making basketball its single largest revenue stream.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2020 | $67,531 | 13.2% |
| 2022 | $86,878 | 16.4% |
| 2023 | $75,834 | 16.4% |
| 2024 | $79,767 | 16% |
Information in this story was obtained from the U.S. Department of Education. The source data can be found here.
